Evaluation of the leadership and management style of Jeff Bezos Coursework

Evaluation of the leadership and management style of Jeff Bezos - Coursework Example From a logical perspective, it can be stated that appropriate development of business processes in the present marketing scenario requires the implementation of change management and change leadership under different situations. For instance, a leader will have to bring in continuous levels of transformation within its leadership style for maintaining the motivational levels of the followers. In a similar manner, the management administering the overall functionality of the workforce will also have to implement varied types of employee motivational techniques through which they can attain their desired goals within a specific timeframe (Kuzic & et. al., 2002). Considering these aspects, the discussion will mainly focus towards evaluating the leadership style and the managerial skills implemented by Jeff Bezos that supported in developing the overall performance of Amazon in the present competitive retail-marketing scenario. The discussion will also encompass the implementation of suitable leadership theories and change management concepts in order to make the understanding levels associated with the same in an effective manner. Through this discussion, a possible attempt will also be made towards evaluating the characteristics possess by Jeff Bezos that until date have paved successful path for this ecommerce business organisation. Jeff Bezos, a technology enthusiast, presently holds the position of CEO of the world’s second biggest e-commerce retailer named Amazon. As known, the brand has been previously involved in conducting online retail business of books and magazines. However, due to the increasing level of business market competition and higher inflow of new market entrants, Jeff Bezos made deliberate efforts in shifting the focus of his e-commerce business process from just being concentrated on retailing books top other retail goods such as

Research into the Marketing Environment Essay Example | Topics and Well Written Essays - 1500 words

Research into the Marketing Environment - Essay Example Therefore, the marketing mix designed cannot be uniform. To cater to the needs of different customers, companies have to rely on market segmentation. The markets may be segmented on the basis of demographic, geographic, psychographic, and behaviouristic. The markets can be segmented based on other factors as well such as geography. Let us look into PepsiCo as a particular company and it is affected. In this study, PESTEL analysis will be used to understand the effect of macro environment on PepsiCo and then suggest ways by which it can achieve smart objectives. PepsiCo is a multinational food and beverage corporation with its headquarters in the United States. Best on net revenue it is second largest food and Beverage Company in the world. Its revenue based on the 2013 data was 66,415.00 million USD and Gross profit levels were 35,340.00 million USD (PepsiCo Inc., 2014). Starting from its incorporation in Delaware in 1919 PepsiCo now has its presence in almost all countries starting from USA to New Zealand. PepsiCo has performed so well goes on to show that company has effectively and efficiently catered to the needs of various customers in various environments. It has understood the customer’s mentality correctly and has developed products that cater to their taste buds. For example, to be successful in Chinese market the company started manufacturing potato chips that are cucumber flavoured and which is not available in other countries. They got the idea of this flavour from a common Chinese dish named as â€Å"pai huanggua† (shredded cucumber) and surprisingly it is one of its best selling potato chips products in china (Ho, 2013). They have developed marketing strategy including use of celebrities with whom the customers can relate to for brand endorsement. For example, in their campaign for European market they have used David Beckham, for their campaign in India they have used celebrities such as Shah Rukh Khan and Sachin Tendulkar who have mass